BRG: MissionWear

OVERVIEW: Blue Ridge Group gave me carte blanche to design a collection of graphic tees covering several social topics they wanted to tackle. The collection was to be called MissionWear and include hang tags that educated the buyer on the social issue and resources if they wanted to take further action. It was a sort of activism through consumerism. A percentage of the revenue would go to organizations tackling the problems in other more traditional ways. The t-shirts were a sort of conversation starter.