Kearney
White Papers, Image Search, Longform Text, Digital Documents
OVERVIEW: Consulting firms put out a lot of white papers, journals, quarterly newsletters. I worked with Kearney to lay this all out for print and digital distribution. The guidelines were strict and styles were set down to the kerning allowances. I worked closely with the copywriting team to make text fit the layout without compromising the message. I also made image choices, always trying to level up the art from the usual handshakes and globes.
