DiFamiglia Improv Group
Experiential Design, Branding, Copywriting
OVERVIEW: I led a genre improv group patterned after the Chicago mafia. Besides learning the principles of collaboration intrinsic to improv, I created a brand, merch, training documents to learn “How to Crime,” process documents and an audience experience that allowed people to move up the ranks with each night of attendance. We were trained at performed at The Second City Training Center in Chicago.
Digital Ad
Facebook Cover Image
Digital Ad for Valentine's Day
Audition Flyer
Digital Ad
Photography Art Direction for Social
Photography Art Direction
Audience Loyalty Cards
Audience Journey Map
"How to Crime" Internal Guide
Improv Form Guide for Players