DiFamiglia Improv Group

Experiential Design, Branding, Copywriting

OVERVIEW: I led a genre improv group patterned after the Chicago mafia. Besides learning the principles of collaboration intrinsic to improv, I created a brand, merch, training documents to learn “How to Crime,” process documents and an audience experience that allowed people to move up the ranks with each night of attendance. We were trained at performed at The Second City Training Center in Chicago.

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Ocean Spray Fizzy Branding/Logo, Packaging

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Starbucks, Seattle's Best, B2B Web, Email