Sears
Web Design, Catalog Layout
OVERVIEW: I worked as an in-house visual designer for Sears and was one of 5 designers sharing the responsibility for the upkeep and weekly change of the homepage. As part of that team we drove 3% YOY growth. I also collaborated with the marketing team to improve our process resulting in a reduction of 4 hours weekly in production time.
In addition to the daily upkeep of the Homepage, I contributed to the layout of the annual WishBook and ToyBook. The challenge, as with all catalog work, was fitting as much product as possible into a clean-reading layout.