Manischewitz
Packaging Execution
I was brought in to help with the execution of the entire Manischewitz line with updated branding specs. This was fast-paced work that included selecting and retouching ingredient and recipe images, creating art in the appropriate dielines and prepping the files for printing. For each package I selected a color for the ribbon, a typeface and appropriate imagery. I worked on upwards of 50 skus over the course of a month.
All files were created directly into dielines to speed up time to production.
