Brain Food
Logo/Brand Design, Cafe Concept Ideation, Collateral Design
Features:
Open 24 hours
Simple menu to reduce decision fatigue
Inspiration everywhere, from walls to takeout bags
Loyalty card with cafe logo to track visits
Shop hosts talks from alums such as
“Things I wish I’d known”
The premise of this idea is to create a comfortable place for students to study and be inspired. Items are printed with texts from literary works, the menu is simple, affordable and features healthy options.