Brain Food

Logo/Brand Design, Cafe Concept Ideation, Collateral Design

Features:

  • Open 24 hours

  • Simple menu to reduce decision fatigue

  • Inspiration everywhere, from walls to takeout bags

  • Loyalty card with cafe logo to track visits

  • Shop hosts talks from alums such as
    “Things I wish I’d known”

The premise of this idea is to create a comfortable place for students to study and be inspired. Items are printed with texts from literary works, the menu is simple, affordable and features healthy options.

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Wilson Sports Shopper Marketing, Digital Ads

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SpotHero Campaign Concepting, Copywriting