ActEarly Pharma Trial
These are a few concepts I developed for a clinical trial for ATTR, a hereditary condition. I chose the photos and wrote the headlines, collaborating with copywriter on the subheads.
Campaign Concepting, Copywriting
As an alternative to the more humorous options, I created this concept that was more sentimental, leaning into insights around people being more willing to join clinical trials in an effort to help future generations.